Logo & Identity Development

This says Everything about You and Your Business.

Everyone knows the Nike Swoosh, the Macintosh Apple or the McDonald’s Golden Arches. They are simple logos but very efficient statements for the companies they represent. That is what Ram Web Consulting’s design artists offer you: a seamless, lasting, and efficient business brand and corporate identity..

Importance of Logo

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and faster recognition by consumers it is counterproductive to redesign logos often.

Ram Web Consulting knows how important having a good logo is to your business, and how culturally aware consumers visually associate strong symbols with quality companies.

We recommend investing on a logo design that stays with your business for many years to come. A good logo should  reflect your company’s core identity with its style, shape, colors and Graphic. Our design studio seeks out the innovative details to create a timeless look that matches your corporate identity and distinguishes your company in a positive way from your competition.

We also offer logo design services from traditional font based logo design to complex graphic logo design.

There are essentially three kinds of logos:

• Combination (icon plus text )
• Logotype/Wordmark/Lettermark (text or abbreviated text)
• Icon (symbol / brandmark)

A good logo:

• is unique, and not subject to confusion with other logos
• is functional and can be used in many different contexts
• should remain effective reproduced small or large
• can work in “full-color”, but also in black and white, spot color, or halftone.
• may be able to maintain its integrity printed on various fabrics or materials
• represents the brand/company appropriately

Things to consider when designing a logo:

• use less colors, or try to limit colors to spot colors (a term used in the printing industry)
• avoid gradients (colors that transition from dark to light/light to dark) as a main feature
• design using vector Graphic, so the logo can be resized without loss of integrity
• be aware of design or copyright infringements
• do not use a specific choice of third-party font or clip-art as a distinguishing feature
• avoid photography or complex imagery as it reduces instant recognition a logo demands
• avoid culturally sensitive imagery, such as religious icons, national flags, or anything sports team related unless your brand is committed those things.

HOW IT WORKS:

Call us to discuss what type of logo you desire and discuss example logos you like.
We will provide you with a draft of your logo for approval. (We will make changes to your logo until you are satisfied.)
Get final approval on design of your logo. (If logo is approved on first draft we obviously move past this step.)
Submit your published logo.

WHAT YOU GET:

• Lifetime Storage of Graphic Files (We will store all the files used to create your project)
• Lifetime file Conversion (We will convert your logo to any format for FREE.)
• Unlimited Revisions until logo is approved!